“I wanted to say thanks again for the dedication you showed in delivering us an amazing set of EC videos... I really appreciate the excellent work you produced with both limited time and budgets.”
BRITISH AIRWAYS
DIGITAL. CONTENT. INFLIGHT. PITCH WIN.
I created a series of films for British Airways to work alongside the ATL brand campaign 'To Fly. To Serve'. The films were created under the creative concept 'To Belong' and promote the benefits of belonging to the frequent flyer programme, British Airways Executive Club.
To be shown inflight and online, I directed and co-wrote the six films which worked across Blue, Bronze, Silver and Gold club tiers. Shot on location in Portugal and London Heathrow, the films are lifestyle based, in a move away from a business travelling image (as the title suggests), to be inclusive of holiday travellers.
itle: British Airways Executive Club, To Belong.
Client: British Airways
Agency & Production Company: Adjust Your Set.
Creative & Director: Kathryn Cox
Producer: Ed Tull
Director of Photography: Leon Willis
Post Production: Adjust Your Set/Framestore
Sound: Silk Sound