VH1 MIXTAPE TALES
TV. BRAND.
Inspired by my love of mixtapes and the analogue generation, I created the 'Mixtape Tales' brand campaign for Vh1.
The campaign won a Promax World Gold Art Direction & Design Award in New York City.
Working in collaboration with Gary Jacques and Steve Anderson at The Lab Sydney, we gathered hundreds of cassettes tucked away in our drawers. The cassettes in many cases were hand illustrated to reflect key points in the stories and animated from hundreds of photographs. The stories was created using dialogue records of real mixtape adventures from friends. The resulting campaign consisted of five Mixtape Tales, which aired internationally on MTV Networks.
Networks. Title: Vh1 Mixtape Tales
Agency & Production Company: MTV Creative.
Creative & Director: Kathryn Cox
Design & Animation: The Lab Sydney
Sound: Andrew Stevenson
Award: Bronze: Promax World Gold NYC: Art Direction & Design: Image Campaign.