“The film represents the ambitious approach we are taking to ensure shipping becomes one of the most high-profile and influential industries in the country.
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MERCHANT NAVY
DIGITAL. SOCIAL.
The Merchant Navy wanted to highlight the diverse range of opportunities available to young people, at a time when an ageing population and growth in the global shipping industry led to increased demand for British seafarers.
We won the pitch to create the Careers At Sea campaign film for the UK Chamber of Shipping and the Merchant Navy. Directed by Harry Hall, 'To Sea or Not to Sea' is aimed at 13- to 17-year-olds considering their next step. The creative portrays real seafarers looking back to younger versions of themselves, as they reflect on their life changing path.
'To Sea or Not to Sea' was launched during London International Shipping Week and was viewed by nearly 40,000 people during the first month. Analysis shows that 62% of the people who have watched the film are female. The film won two AAE awards, in recognition of efforts to boost the number of young people entering maritime careers. Best New Association Video and the Effective Voice of the Year.
Title: Careers At Sea
Client: Merchant Navy/UK Chamber of Shipping
Agency & Production: ITN Productions Advertising
Acting Director of Advertising Production: Adam Barnett
Head of Creative: Kathryn Cox
Creative & Director: Harry Hall
Producer: Richard Gay
Account Manager: Zion Pool
Director of Photography: Chris O'Driscoll
Production Managers: Craig Reynolds
Offline and Online Editor: Rhyss Hall