“The campaign is amazing and both stands out creatively and communicates really effectively. You and the team were a dream to work with and I’d love to repeat the process... It’s a great example of how a single idea can be brought to life effectively across different channels. ”
HISTORIC ROYAL PALACES
CINEMA. DIGITAL. CONTENT. SOCIAL. OOH. PITCH WIN.
Historic Royal Palaces launched a series of exhibitions across Hampton Court Palace, Kensington Palace and Kew Palace to celebrate the UK 300-year anniversary of the Georgian era. Entitled Glorious Georges, the exhibitions enabled visitors to step into the world of King George I, II and III.
I won the multi-agency pitch for Adjust Your Set to create the Glorious Georges integrated campaign. The core creative idea ‘Every Generation has a Story’, celebrates the rise of Georgian celebrity and fashion culture, with the arrival of print and newspapers. Inspired by contemporary red-carpet premieres and paparazzi, the brand film sees a blend of old and new, against the backdrop of Hampton Court Palace.
The integrated Glorious Georges campaign played out across online, social media, digital outdoor advertising, national and regional press, billboards and cinema. The brand film was complemented by short documentaries films about the Kings, hosted by HRP Chief Curator and BBC presenter, Dr Lucy Worsley.
Title: Glorious Georges
Client: Historic Royal Palaces
Agency & Production Company: Adjust Your Set
Creative Director: Kathryn Cox
Director & Copywriting: Kathryn Cox
Producer: Tom Booth
Director of Photography: Ed GibbsProducer: Tom Booth
Design & Animation: Richard Dufty
Post Production: Adjust Your Set/Framestore
Sound: Silk Sound