“Colour is so powerful, it can really transform sombody.”
M&S JOSH WOOD
DIGITAL. SOCIAL. ECOMMERCE. INSTORE. UX/UI COLLABORATION.
Josh Wood is one of the hair and beauty industry's foremost trend setters and his work has impacted the international beauty landscape for nearly two decades. Josh Wood has a strong celebrity following and is well known in the industry as the 'King of Hair Colour'.
To celebrate the launch of Josh Wood's exclusive M&S haircare line, I was commissioned to create a series of films. Shot on location at Josh Wood's London Atelier, the films had to reflect the premium experience Josh Wood delivers, as well as his strong fashion and beauty credentials. Part of a wider campaign online and instore, the films were very well received by both clients and featured in the beauty section of M&S.com, across social channels, instore and on JoshWoodColour.com.
Title: Josh Wood for M&S.
Client: Marks and Spencer
Agency & Production Company: Adjust Your Set
Creative & Director: Kathryn Cox
Director of Photography: Ed Gibbs
Post Production: Adjust Your Set
Sound: Silk Sound