ONE80PROJECT
TV. PRINT. RADIO. DIGITAL. EXPERIENTIAL.
The One80Project is a creative opportunity for young filmmakers to have their idea produced and on screen via MTV, Optus and Sony Ericsson. The campaign won a Gold Promax/BDA ANZ.
Working with design collective Qube Konstrukt to create the brand identity, the campaign followed the theme, 'The Door is Open', to reflect the very real opportunities opportunities One80Project provides to young filmmakers in Australia.
Applicants must enter a one hundred and eighty second groundbreaking pilot, with the winning film being made into a one hour MTV programme.
Now in it's seventh year, I was responsible for the creative direction for the first year launch of the One80Project. Working closely with multiple stakeholders from idea conception to delivery, I wrote and directed the TV, online, mobile, print, radio and experiential national campaign. The campaign spanned three stages over 6 months with a dedicated micro-site; call for entries, public voting and the One80Project finalist film screening event in Sydney.
Title: One80Project Launch TVC & Festival Title Sequence.
Client: MTV Networks Australia, Sony Ericsson, Optus.
Agency & Production Company: MTV Creative.
Creative & Director: Kathryn Cox
Design & Animation: Qube Konstrukt
Award: Gold: Promax/BDA ANZ: Best Sponsors Spot.