MILKA
AR. DIGITAL EXPERIENCE. CONTENT. GAMES. DOWNLOADS. APP.
UX/UI COLLABORATION.
To celebrate Christmas, Milka launched an AR Advent Calendar across Germany, France and Austria. The AR calendar for kids 8-10 yrs, works with a corresponding Milka app. When pointing a smart device at a window, kids can unlock content to watch, play and share every day up to Christmas.
Working with UX and UI designers Play Nicely and Adjust Your Set, I developed the integrated strategy and content which appears in an illustrated Milka alpine world. From animated films, games, downloads, to the app itself, this digital experience told the magical story of a family who unlock the true spirit of Christmas day by day.
The project took the best part of a year to create and featured in the press; Little Black Book, The Marketing Blog and Le Book, amongst many more online publications.
Title: Milka Christmas Countdown Calendar
Client: Mondelēz International
Agency & Production Company: Adjust Your Set
Creative Director: Kathryn Cox
Senior Account Manager: Sophie Archer
Director/Copywriter: Kathryn Cox
Planner/CSU Director: Harvey Cossell
Illustration: Kerry Hyndman
Animation: Fred & Eric
App Build & Interactive: Play Nicely
Audio Post Production: Tamborine
Calendar Concept: Taxi Studio
Post Production: Adjust Your Set