BUTLIN'S
TV. SPONSORSHIP. PITCH WIN.
Butlin's is a classic heritage brand which holds fonds memories for many families across the UK. Facing a rise in overseas package deals and tough competition from within the UK, Butlin's aimed to build on their classic seaside heritage, whilst appealing to today's contemporary families for their summer holiday.
The ‘Summer Breaks’ sponsorship aimed to challenge perceptions and exceed expectations of what Butlin's is all about. My creative response 'Discover Something Special' in collaboration with director Shona Auerbach, sees a series of snapshot moments as we follow a family discovering Butlin's for the first time from day to night.
On first airing in ITV’s The Voice Kids, the Butlin's website crashed as there were so many impressions!
Title: Butlin's Summer Breaks
Client: Butlin's
Agency & Production Company: ITN Productions
Head of Creative - Kathryn Cox
Director - Shona Auerbach
Producer - Jennifer Collin
Executive Producer - Jemma Cassey
Director of Advertising Production - Adam Barnetts
Production Managers - Nancy Eite-Cooper
Offline and Online Editor - Rhyss Hall