“Creating Value In Every Moment”
MATALAN
TV
We launched Matalan's new brand positioning to families across the UK, with a celebratory and humorous Christmas campaign. Our creative, written and produced by ITN Productions and directed by Matt Carter brings to life a series of warm moments of an everyday family’s busy run up to Christmas, from day to night.
Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.
We were chuffed with our 4 stars David Reviews in a competitive Christmas commercial landscape.
Credits:
Creative & Production: ITN Productions Advertising
Head of Creative: Kathryn Cox
Director & Creative: Matt Carter
Producer: Noelia Lage
Executive Producer & Creative: Stuart Hall
Acting Director of Advertising Production: Adam Barnett
Account Manager: Erin McLean
Production Managers: Anna Connolly, Claire Lambert, Craig Reynolds
Offline and Online Editor: Rhyss Hall