TRESemmé #PowerYouPresence is a seven-part episodic series and campaign, with all creative and production by ITN Productions Advertising. Starring Alesha Dixon, Emma Willis and Christine Lampard, the series encourages young women to overcome challenges of confidence, by powering their presence. In Ep. 6 Expressing Our Personal Style: Emma Willis meets stylist Lou Lou, who transformed her confidence through fashion. While Emma Willis and Christine Lampard share how discovering their style built their confidence. Credits: Creative & Production: ITN Productions Head of Creative: Kathryn Cox Director: Kathryn Ferguson Account Director: Chanel Hardcastle Series Producer: Rosetta Bain Director of Photography: Sara Deane Research: Heather Myers/Andy Brett Editor: Suga Suppiah Editor: Rhyss Hall Editor: Danielle Hailstones Editor: James Woolley Design: Yoav Shakran/Blessing Aladetoun Grade: Marty @ Silk Audio: Gez Lloyd

TRESemmé

DIGITAL. SOCIAL. TV. PITCH WIN.

TRESemmé wanted to give their brand a social purpose, uncovering that young professional women in the UK are experiencing self-doubt, with 88% feeling imposter syndrome.

Responding to this brief, I created ‘TRESemmé #PowerYouPresence’, a seven-part AFP and commercial campaign with ITN Productions.

Starring Alesha Dixon, Emma Willis and Christine Lampard, the series encourages young women to overcome challenges of confidence and self-doubt. Each episode aligns with a topic from the TRESemmé Presence Masterclass; from how to be more positive, to how express your authentic style.

“Sometimes our greatest challenge isn’t our skills or ability, it’s belief in ourselves.”

TRESemmé #PowerYouPresence is a seven-part episodic series and campaign, with all creative and production by ITN Productions Advertising. Starring Alesha Dixon, Emma Willis and Christine Lampard, the series encourages young women to overcome challenges of confidence, by powering their presence. In Ep. 5 Managing Fear & Building Resilience, Alesha Dixon meets fearless world record holder Kiko, who rowed the Atlantic solo. While Christina Lampard and Emma Willis share their fears and how they overcome them. Credits: Creative & Production: ITN Productions Head of Creative: Kathryn Cox Director: Kathryn Ferguson Account Director: Chanel Hardcastle Series Producer: Rosetta Bain Director of Photography: Sara Deane Research: Heather Myers/Andy Brett Editor: Suga Suppiah Editor: Rhyss Hall Editor: Danielle Hailstones Editor: James Woolley Design: Yoav Shakran/Blessing Aladetoun Grade: Marty @ Silk Audio: Gez Lloyd

TRESemmé #PowerYouPresence is a seven-part episodic series and campaign, with all creative and production by ITN Productions Advertising. Starring Alesha Dixon, Emma Willis and Christine Lampard, the series encourages young women to overcome challenges of confidence, by powering their presence. In Ep. 6 Expressing Our Personal Style: Emma Willis meets Bollywood dancer Shalini, who rebuilt her life by being positive. While Alesha Dixon and Emma share how they shift mindsets to be more positive in their lives. Credits: Creative & Production: ITN Productions Head of Creative: Kathryn Cox Director: Kathryn Ferguson Account Director: Chanel Hardcastle Series Producer: Rosetta Bain Director of Photography: Sara Deane Research: Heather Myers/Andy Brett Editor: Suga Suppiah Editor: Rhyss Hall Editor: Danielle Hailstones Editor: James Woolley Design: Yoav Shakran/Blessing Aladetoun Grade: Marty @ Silk Audio: Gez Lloyd

My idea behind the #PowerYouPresence series was to create an inspiration circle, where women can connect and share experiences to inspire each other. Alesha, Emma and Christine meet inspirational young women who embody the power of presence, while bringing their own personal stories to the conversation.

I worked in partnership with the International Center for Research on Women, Mindshare, ITV and TRESemmé Global and UK teams to create the campaign. And at ITN Productions we built a bespoke team for the project, combining advertising, fashion, beauty and television disciplines. The series is currently live on ITV Hub and is supported by an integrated campaign across TV, digital and social.

Credits:
Creative & Production: ITN Productions Advertising
Head of Creative: Kathryn Cox
Director: Kathryn Ferguson
Account Director: Chanel Hardcastle
Series Producer: Rosetta Bain
Director of Photography: Sara Deane
Research: Heather Myers/Andy Brett
Editor: Suga Suppiah
Editor: Rhyss Hall
Editor: Danielle Hailstones
Editor: James Woolley
Design: Yoav Shakran/Blessing Aladetoun
Grade: Marty @ Silk
Audio: Gez Lloyd