MTV
TV. DIGITAL. MOBILE. PRINT. RADIO.
MTVs 'Living on the Edge' is a drama-documentary series about a group of friends who live an LA lifestyle with a Cheshire postcode.
I created the integrated MTV launch campaign for Living on the Edge, which won a Promax BDA World Gold in New York City.
The campaign was aimed at fashion-savvy 16-24 year olds. The idea behind the creative was to showcase the cast in an aspirational yet natural light, as they 'live by their own rules.'
Working closely with Art Director Carlos Carrasco and programme creators Lime Pictures, the multi-platform creative included promotions, show titles, micro-site, radio commercials and print ads. I was also worked with legendary fashion photographer Ian Davies, for this flagship show for MTV.
Title: Living on the Edge Launch TVC & Title Sequence
Agency & Production Company: MTV Creative.
Creative & Director: Kathryn Cox
Design: Carlos Carrasco
Director of Photography: Duncan Telford
Photography: Ian Davies
Post Production: Envy
Sound: Jungle
Award: Silver: Promax/BDA World Gold NYC: Photography for Print.