M&S FOR THE LOVE OF LINGERIE
DIGITAL. CONTENT. ECOMMERCE. EDITORIAL. UX/UI COLLABORATION.
Marks & Spencer is the leading retailer for lingerie, with one in three women wearing M&S lingerie in the UK.
For M&S Beauty, I uncovered the Female Body Survey which found only 3% of women in the UK are totally happy with their body and 73% of women think about their size or shape every single day. Responding to this, the 'Love of Lingerie' DD+ film aims to inspire women to feel empowered and body confident, as ‘style has no size’.
I was passionate that the M&S 'For the Love of Lingerie' campaign should feature films made for women by women. Building an all-female team (Director, DOP, Editor and Accounts), meant I could create M&S lingerie films as seen through women’s eyes.
The films featured on M&S.com with click to buy technology and complemented ‘For the Love of Lingerie’ M&S magazine. The campaign also featured on Instagram, in editorial like the Daily Mail and received trade press in Brand Republic, Campaign, Marketing, Media Week, Little Black Book and more.
Title: For the Love of Lingerie Campaign
Client: Marks & Spencer
Agency & Production Company: Adjust Your Set
Creative Direction & Direction: Kathryn Cox
Director of Photography: Kate Reid
Edit: Susanne Aichele
Grade: Damien Jordan
Sound: Tin Drum
““We have created a beautiful celebration of our product and consumer. It has resonated well with our customers and performing above our expectations.””